Case Study: 76 qualified leads in 90 days | Heard Social

From zero leads to 76 qualified leads
in 90 days. Zero ad spend.

The full breakdown of the system we built for @elevateperformance — turning Instagram comments into a qualified email list at 4× the industry opt-in rate. 1 in 5 people who saw the offer took it.

0
Qualified leads
20%+
Opt-in rate — 4× industry
45%
Open rate — 2× industry
22%
Click rate — 8× industry
£0
Ad spend
Scroll
The situation
14k likes per reel
0 leads in the inbox

Jack was getting real engagement: thousands of saves, comments flooding in. From the outside, the account looked like it was working.

Before Heard Social
After 90 days
76
Qualified leads on a list he owns
Higher opt-in than a bio link
£0
Ad spend
24/7
Running without Jack touching it

The content was doing its job. It just needed the infrastructure to capture it.

The results

76 leads. 90 days. Zero ad spend.

Everything driven by organic content Jack was already creating. We built the infrastructure to capture it — a 20%+ opt-in rate means 1 in 5 people who saw the offer took it. Industry average is 5%.

0
Qualified leads
On a list he owns outright
Opt-in rate
vs. bio link average
£0
Ad spend
100% organic
76 qualified leads on a list Jack owns outright
4 lead magnets active, each matched to a content category
21%+ average opt-in rate, 4× the industry benchmark
45% email open rate, more than double the industry average
Fully automated: comments convert to leads with zero manual work
System runs 24/7 whether Jack posts or not
Revenue tracking in progress

We're tracking list-to-client conversion over the next 90 days. The funnel is live and the list is warm — we'll publish the revenue numbers when we have them.

"

Before this, I had no idea who was watching my content. Now I have a list I can actually use. The system just runs: I post a reel, people comment, and leads appear in my inbox.

Jack, Founder, Elevate Performance
How it works

Comment to qualified lead in under 60 seconds.

Three components. Fully automated. Running 24/7 without Jack touching them.

Comment
User comments keyword
Auto-DM
ManyChat fires instantly
Email captured
User replies with email
Sequence fires
5-email welcome flow
Qualified lead
On the list. Forever.
Lead growth

76 leads. Built steadily over 90 days.

Each new lead magnet launch created a spike. Between launches, the system kept working: comments trickling in, leads adding up.

0 20 40 60 Day 1 Day 30 Day 60 Day 90 1st magnet live 2nd magnet live 3rd magnet live 76
Total leads at day 90
0
Average per week
~8.4 leads
Opt-in rate vs industry
4× higher
Cost per lead
£0.00
Email performance

45% open rate on a cold list.

Industry average for sports content sits around 21%. This is what happens when the lead magnet filters for genuine intent: the list is made of people who actually wanted what Jack posts about.

These are the numbers a warm, qualified list produces.
Ready to see what the same system looks like for your audience?

Book a strategy call See what we build →
Your business

Jack had what you probably already have.

An engaged audience, consistent content, and no system to turn any of it into revenue. We built the infrastructure in under two weeks. The list has been growing ever since.

If any of this sounds familiar, let's have a conversation about what the same system would look like for your business.

Book a strategy call
You post content that gets real engagement
You have no email list or a very small one
Your audience doesn't convert into anything you own
You know there's money in your audience, but you can't reach it
Book a strategy call

Let's see if we can build this for you.

A 30-minute call to walk through your current setup, identify where audience-to-client conversion is breaking, and map out what a Heard Social build would look like for your business.

We'll map out your lead magnet, ManyChat trigger, and email sequence on the call — what we'd build for your specific audience. You leave with a clear plan whether or not you work with us.

No pressure, no pitch deck
30 minutes on Google Meet
You leave with a concrete plan